Here once again are Podcasting Veteran, James Martell and Digital Marketing Strategist, Kimberly Juchnowski. As always, James and Kimberly discuss the benefits of podcasting to inspire you to develop a lifestyle business so you can spend more time enjoying life, and less time doing business. More time for travel, more time for family, more time to do the things you love most.
They continue to explore the benefits of podcasting, both as a strategy for attracting customers to an existing business, and as a way of generating a passive monthly income stream. In the previous episode, James and Kimberly analyzed the phenomenal success of The Food Heals Podcast, which went from ZERO to 100,000 downloads in just 90 days. This week they’ll speak with another special guest from the other side of the globe about the benefits of podcasting.
Tie your kangaroo down, grab a Fosters and throw some shrimp on the barbie because this week James and Kimberly are joined by Ed Keay-Smith, host of the Business Marketing Show. It sounds as if he’s right there in the beach hut studio with James and Kimberly, but he’s actually talking to us from Australia! (Proof that you can converse with guests from all corners of the earth as part of your podcast!)
Ed is a specialist in “pay per click” marketing. He uses targeted advertising, Google AdWords and social media to increase visitor traffic and to convert those visitors into customers for his clients. Today, Ed will tell us why (other than the usual answer- pressure from James) he started his podcast. He’ll share his strategies for monetization, where he finds guests for his show and even a few of the mistakes he made along the way. Then he’ll describe the steps he took to launch and grow his program.
One might think that Ed, as a specialist in targeted advertising, launched The Business Marketing Show in order to bring more clients to his business. After all, as Kimberly points out, Ed is able to leverage a single podcast into 10 different pieces of Internet content. However, sometimes it’s the intangibles that really count. Ed tells James and Kimberly that the benefits of podcasting that he enjoys most are not really associated with advertising. After sharing some of the nuts and bolts of how he puts his show together (frequency, length, where to find guests, etc.), Ed will talk about his podcast has changed his relationship with potential and existing clients.
In addition to discovering some unexpected benefits of podcasting, Ed will share some of the most important lessons he has learned along the way. Listen now to hear:
Along with a link to Ed’s podcast, this week’s resources also include the one tool Ed says he couldn’t live without:
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