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#065 | Podcasting from 38,000 Feet with ‘Betty in the Sky with a Suitcase’

Date : March 15, 2018 Posted By :James Martell

Betty in the Sky with a SuitcaseIn this episode of Podcasting Mastery, James Martell, tucked into the ‘Secret Beach Hut Studio’ talks with Betty Thesky, host of “Betty in the Sky with a Suitcase”, a wildly popular podcast about airline travel by real-life flight attendant.

Betty hosts this monthly podcast sharing funny stories from pilots, flight controllers, ground crew, passengers, and fellow flight attendants and is listened to by hundreds of thousands of Betty fans around the world. Each episode averages 40,000 downloads and the podcast now has been downloaded over 3 million times and was turned into a book.

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Betty talks about how she came up with the show back in 2005, and loved the idea of having your own “radio show” you could do from your own apartment. She loves the life of a flight attendant and talks about her glamorous travel. She is also writing fiction while on her trips. Listen in as she shares some funny but true stories that are hard to beleive but true.

Overcoming the Challenge of Interviewing Guests at 38,000 Feet

Betty has a fabulous podcast intro and talks about how she had her own theme song written. What she uses to record the shows and how she manages to do this while working and how she warms people up and gets the stories out of them in a short amount of time.

She talks about the itunes reviews and how she has the most amazing listeners who have given her the reviews. She tends to get herself into problems and loves to share these on the podcast. She shares how she puts the show together and the flow that may include 15+ stories, the music she uses, and putting together her show notes.

Monetizing Betty in the Sky with a Suitcase Podcast

She was approached by Amazon to become an influencer, because of her popularity, where she tells her stories and then refers them to Amazon to buy the products. She tells a funny story which turns into an ad and people buy!

Listen Now as Betty shares:

  • How Betty came up with the idea of stories from flight attendants
  • How podcasting was the perfect medium for stories
  • She shares a few of her favorite stories
  • How she came up with the podcast intro theme- which is brilliant
  • The secret to getting 184 stellar itunes ratings and reviews
  • Funny stories of product experimentation
  • How you can do a show just once a month and make it successful
  • What she uses to record and why
  • How Betty monetizes the podcast
  • The advantage of having a face to face interview
  • The 100th episode which overviews the first 100

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