In this episode of Podcasting Mastery, James Martell, tucked into the ‘Secret Beach Hut Studio’ talks with Kathleen LeGrys Host of ‘The Wellness Business Podcast’, created specifically to focus on the core principles of building a profitable wellness business.
If you are a health coach, nutritionist, naturopath, fitness professionals or work in any aspect of the health care industry, there are always challenges of trying to figure out who your ideal client is, and how to attract them. Kathleen talks about sticking with a niche vs. being afraid to limit who they can help. She helps them make the mindset shift to help get their message out there.
As a health coach, Kathleen developed her own programs for her own clients, then decided to help other health care professionals streamline their business with her own done for you services.
Kathleen teaches wellness business owners the importance of what they need on their website, and ideas for social media content and how to use their overall message to reach others. She explains how to dig deep to find your ideal client and see what conversations are going on.
Kathleen shares the core principles of a successful business and knowing where to focus your time. She talks about the goals of having a website and the importance of staying in touch with your clients. James shares his story of building an email list and Kathleen give tips to getting started that your audience will find beneficial enough to give you their email address. She also shares a personal story and what makes people accept your free offer.
They discuss the complexities and overwhelm of social media and how to choose one or two platforms based on your audience, so they can get to know you.
Kathleen shares her start to podcasting and why it was the next logical step. She wanted her listeners to get to know her on a different level where she could share tips and answer questions from her Facebook group. James and Kathleen both share their biggest fears and how to overcome them. She shares the format for her show, her experience having a co-host, choosing topics and what listeners love most about their podcast.
Kathleen shares the good, the bad and the ugly in her podcast which has greatly strengthened the relationship with her customers. You become the go to expert in your industry and gives you that platform to reach other people. She shares words of encouragement and examples when building a profitable wellness business, and facing your fear of not being good enough to share what you know, but how it greatly benefits other people.
James wraps up the episode with an invitation to you to ‘Subscribe’ to the Podcasting Mastery to unleash your podcasting potential by learning from some of the best podcasters on the planet.
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