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#033 | How Fitness Coach, Jonathan Chant, Grew His Podcast from 16,000 to 30,000 Downloads in a 30 Day Period

Date : May 12, 2016 Posted By :James Martell

fitness coach marketingOnce again, Podcasting Veteran, James Martell and Digital Marketing Strategist, Kimberly Juchnowski are in the secret beach hut studio discussing how you can develop a lifestyle business that lets you spend less time doing business and more time enjoying family, travel and the things that matter most. They’ve covered multiple topics, from how to use a podcast to monetize and eBook to podcast production services. An ongoing theme is the power of podcasting as a tool for generating new leads and clients.

As previous guests have demonstrated, podcasting is particularly effective technique that allows coaches (personal coaches, business coaches, fitness coaches, etc.) to generate new clients. This week James and Kimberly will talk to Jonathon Chant, a fitness coach marketing his services via the Fitness for Freedom Podcast.

Jonathan is a registered Kinesiologist and a Certified Strength and Conditioning Specialist. He believes that there is really nothing more important than how we take care of our bodies and our minds. And he loves sharing fitness tools and watching his clients reach their goals.

Podcasting didn’t come easily for Jonathan. In fact, he found that interviewing people and having it sound like a natural conversation was really challenging. That’s why he developed a different format for the Fitness for Freedom Podcast.

Fitness Coach Marketing at Any Hour

Jonathon says he started working online because he didn’t like having to get up so early in the morning. It sounds like a joke, but it’s actually an excellent point. A podcast is a fantastic tool for a fitness coach marketing his services. But it is also a way to be there for your clients at any moment that’s convenient to them (even 5:00 in the morning).

The Fitness for Freedom Podcast follows a different format than we’re used to hearing about. Jonathan’s puts out five shows per week. That sounds like a lot of content, but the episodes are only 5-10 minutes long. You see, Jonathon likes to provide value to his clients in the form of fitness tips they can put to use right away. In fact, when he puts together a show, he starts by identifying the take-away he wants to give his listeners and works from there.

Here’s What You’ll Hear

Like the other fitness coaches we’ve heard from, Jonathan uses his show to attract new clients. Listen as he explains how he nearly doubled the number of downloads in only a month, and also how his no guest, no co-host format works.

  • How Jonathon took his podcast from 16,000 to 30,000 downloads in one month
  • How to make the most of your contact list
  • How to convert your listeners’ questions into topics for your show
  • How to encourage listeners to leave a review
  • The steps for preparing a “tips” show
  • How Jonathon use his show to create blog posts and YouTube videos
  • The number of shows you should have “in the buffer” before you launch
  • The importance of being interviewed on other podcasts


Jonathan’s podcast may inspire you to start some new fitness routines, and it will certainly give you a great example of his short, to the point and immediate results podcasting format:

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