Podcasting Mastery

Course Introduction

James Martell, 12 year podcasting veteran, will walk you step-by-step through the process of creating your own web radio show and podcast. James will deep dive into the inner workings of his proprietary “8 Step” system for creating a web radio show and podcast that’ll impress all who hear it.

James will help you construct a “system” that attracts and converts “listeners” into “buyers”, and create a sales funnel that converts “buyers” into “raving fans”. James will show you step-by-step how to setup your own “audio broadcast network” to get you all the listeners and clients you need!

This all-inclusive intensive training includes visually rich video presentations, and comprehensive checklists, “to-do” lists, worksheets, templates and everything you need to develop a winning web radio show and podcast.

Course Outline – The 8 Steps You MUST Follow to Succeed as a Podcaster on the Internet

Step #1 – How to Get & Stay Organized

  • Part #1 – Shop for Supplies
  • Part #2 – Organize Computer
  • Part #3 – Set-up a BaseCamp
  • Part #4 – Develop a Realistic Mindset

Step #2 – Goals Achieved! Goal Setting Success in Podcasting Made Simple

  • Part #1 – WHY Are YOU Starting a Podcast?
  • Part #2 – Goal Setting! – 7 Steps to Make It Happen!
  • Part #3 – Identify Your ‘Ideal’ Client
  • Part #4 – Financially Speaking

Step #3 – The 12 Part Formula for Developing a Podcast That’ll Impress All Who Hear It

  • Part #1 – Selecting the RIGHT Name for Your Show!
  • Part #2 – Selecting a Format for Your Show!
  • Part #3 – Episode Topics
  • Part #4 – Show Guests
  • Part #5 – Business Information
  • Part #6 – Show Audio
  • Part #7 – Professional Headshot
  • Part #8 – Show Artwork
  • Part #9 – Monetizing Your Podcast!
  • Part #10 – Organizing Your “Episode Outline”
  • Part #11 – SEO Friendly “Show Notes”
  • Part #12 – Establishing Your “Publishing Routine”

Step #4 – The Extraordinary Podcast – Establishing a Strong Foundation

  • Part #1 – Designing the RIGHT Lead Magnets for You!
  • Part #2 – Developing a Powerful Email ‘Follow Up’ Series
  • Part #3 – Understanding Your Recording Options
  • Part #4 – Organizing Podcast Hosting
  • Part #5 – “On-Page” SEO
  • Part #6 – “Off-Page” SEO

Step #5 – Positioning Yourself for Long-term Success

  • Part #1 – Prepare and Post Projects
  • Part #2 – Evaluate and Award Projects
  • Part #3 – Evaluate Work and Request Changes
  • Part #4 – Finalize and Complete Projects
  • Part #5 – Add Content to BaseCamp

Step #6 – It’s Time for You to Be a Somebody

  • Part #1 – Invite Your Team
  • Part #2 – Podcast Management
  • Part #3 – Production Schedule
  • Part #4 – Identify Guests
  • Part #5 – Prepare Episode Outline
  • Part #6 – Practice, Practice, Practice
  • Part #7 – Record Your Episode
  • Part #8 – Post Production
  • Part #9 – Create Show Notes
  • Part #10 – Publish Episode

Step #7 – It Pays to Be Everywhere

  • Part #1 – Audio Broadcast Network
  • Part #2 – BluBrry PowerPress Plugin
  • Part #3 – Podcast Directories
  • Part #4 – Social Media
  • Part #5 – SmartPhone Apps
  • Part #6 – Email Newsletter
  • Part #7 – Statistics
  • Part #8 – WordPress to Social Media
  • Part #9 – Testing

Step #8 – The Money? It’s In the Follow-Up!

  • Part #1 – Prepare and Post Projects
  • Part #2 – Evaluate and Award Projects
  • Part #3 – Evaluate Work and Request Changes
  • Part #4 – Finalize and Complete Projects
  • Part #5 – Add Content to BaseCamp
  • Part #6 – Set-up Your Internet Special Offer!
  • Part #7 – Set-up Your Lead Magnet
  • Part #8 – Set-up Your Email ‘Follow Up’ Series

Special Bonuses

Workbook #1 – Fill-in-the-Blank Templates

Easily add a professional touch with convenient fill-in-the-blanks templates:

  • Episode Outlines
  • Intro, Outro & Liners
  • Radio Style Ads
  • Show Notes
  • And many more!

Workbook #2 – Worksheets & Checklists

Quickly and easily organize your podcast with detailed worksheets and checklists:

  • Identify Your ‘Ideal’ Client
  • Selecting the RIGHT Name for Your Show
  • Monetizing Your Podcast!
  • Organizing Your “Episode Outline”
  • .And many more!

Workbook #3 – Hiring Great Freelances

Grow your podcast faster with on-demand talent:

  • Voice Talent
  • Audio Editors
  • Graphic Designers
  • Virtual Assistants
  • Writers

Workbook #4 – Syndicating Your Show

One button syndication to social media, newsletter subscribers and the podcasting directories

  • AWeber
  • Social Media
  • Podcast Directories
  • WordPress
  • And many more!

Bonus Course

  • How to Get to That Magical First 1,000 Podcast Subscribers

The School of Internet Marketing

  • Includes a 6-month **full access pass** to all courses, private member Facebook Group, twice monthly “live” Q&A and coaching sessions and more.