In this episode, James Martell talks with Marc Mawhinney about the reality of hosting a solo podcast, when should you start a second podcast, how Marc uses his second show to grow his email list, using a consistent call to action, how social media plays a role to build your community, criteria Marc uses for people to join his community, tips to keep your listeners from unsubscribing, creative ways to come up with a name for a podcast and much more.Read More +
James Martell talks with Ryan Stewman, the Hardcore Closer about how to quickly convert a podcast into a sales generating machine, come up with effective podcast titles to grab listeners’ attention and generate more sales, why you should listen to Ryan Stewman’s Hardcore Closer podcast to discover how to structure offers, sell products, and use technology to bypass gatekeepers, etc., how to use your podcast to position yourself as an expert, and how to focus on your product, identify and handle objections, know your audience, and design your podcast around those areas to generate sales and more.Read More +
Matt Frary, host of the Chaos Makes Sense podcast and Chief of Chaos for SmarterChaos.com, a multi-million dollar based digital marketing agency shares why traditional radio-style sponsorship is an outdated model, and discusses pay for performance revenue models including pay per call, coupons and promo codes, steps for getting started as a pay for performance media partner, why podcasters are on the forefront of today’s media, why Matt started the Chaos Makes Sense Podcast (other than pressure from James), how his podcast drives his sales and why he “rebooted” his podcast when it got interrupted.Read More +
Heather Osgood. Heather, host of the Leap to Grow podcast and the founder of True Native Media shares five different strategies for monetizing your podcast, the top reasons for pod fading and how to avoid them, how to connect with advertisers and sponsors if you have less than 5,000 downloads per month, the two most important things a podcaster should look for in an advertiser, the three things an advertiser looks for in a podcaster, where and how often to place ads in your show and how much you can expect to earn from podcast advertising.Read More +
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