Matt Frary, host of the Chaos Makes Sense podcast and Chief of Chaos for SmarterChaos.com, a multi-million dollar based digital marketing agency shares why traditional radio-style sponsorship is an outdated model, and discusses pay for performance revenue models including pay per call, coupons and promo codes, steps for getting started as a pay for performance media partner, why podcasters are on the forefront of today’s media, why Matt started the Chaos Makes Sense Podcast (other than pressure from James), how his podcast drives his sales and why he “rebooted” his podcast when it got interrupted.
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